The One Person Test™

Introduction

Hey! I'm really glad you're here.

If you found this walkthrough, I'm guessing you've been posting...

Trying to stay consistent...

Maybe you've downloaded another free guide...

Watched another training...

Bought another course...

And you're still wondering why people aren't reaching out.

If that's you... I just want you to know you're not alone.

After talking to hundreds of coaches, I've noticed one mistake almost all of them are making.

And honestly...

It's probably not what you think.

It isn't because you're a bad coach.

It isn't because you're not posting enough.

And it isn't because you need another strategy.

So let me show you what I mean...

A Story

A few nights ago I got on a call with a coach who was completely exhausted.

Not because he wasn't trying...

Because he was trying EVERYTHING.

He knew a ton of different strategies.

Had several different ways he could help people.

Several different outcomes he could help them get.

Honestly... he knew a lot.

But when I asked him one simple question...

"Who are you actually trying to help?"

Everything got fuzzy.

He had a general idea...

But he wasn't crystal clear.

And once we started digging into it... everything else started making sense.

His content felt all over the place because he was trying to talk to too many different people.

His offer felt confusing because he was trying to solve too many different problems.

He wasn't doing anything wrong.

He was just trying to talk to everyone.

And when you talk to everyone...

Nobody really feels like you're talking to them.

I see this over and over again.

Here's What I Want You To Do

This is where I want you to grab a piece of paper.

Don't overthink it.

Just answer these questions honestly.

Question 1

Who is ONE person you really want to help?

Not women.

Not moms.

Not coaches.

One person.

Picture their face if you can.

Question 2

What frustrated them TODAY?

Not this year.

Not last month.

Today.

What happened that made them think...

"This isn't working."

Question 3

What do they secretly wish would change over the next six months?

Not what YOU want for them.

What do THEY want?

Question 4

What have they already tried that isn't working?

Courses?

Posting every day?

Downloading another free guide?

Watching YouTube?

What are they tired of?

Question 5

If they saw ONE Facebook or Instagram post tonight...

What sentence would make them stop scrolling?

Not your offer.

Not your coaching.

What sentence would make them think...

"Oh my gosh...

She's talking to me."

The Big Shift

If you actually took a few minutes and answered those questions...

Congratulations.

You've already done more work than most coaches ever do.

Because most coaches start with...

"What should I post?"

Instead of...

"Who am I talking to?"

That's the shift.

Your dream client isn't scrolling thinking...

"I need a business coach."

Or...

"I need a mindset coach."

She's thinking...

"I've been posting and nothing's working."

"I don't know why nobody's reaching out."

"I'm trying to build this business between work... kids... dinner... laundry... and I'm exhausted."

Those are the conversations already happening in her head.

That's what your content needs to speak to.

Because when someone feels understood...

They stop scrolling.

They trust you.

And eventually...

They message you.

The Gap

Now...

You probably have some answers written down.

But you're probably also thinking...

"Okay...

Now what?"

How do I actually turn this into content?

How do I know what to say?

How do I write posts that actually make THAT person feel like I'm talking directly to them?

That's exactly where most coaches get stuck.

Knowing who you're talking to...

And knowing how to write to them...

Are two completely different things.

That's Why I Created Write to One™

That's exactly why I created Write to One™.

Inside Write to One, we take everything you just wrote down...

And we build it together.

We'll figure out exactly who your dream client is.

We'll get inside their head.

We'll uncover the words they're already using.

Then we'll turn all of that into messaging that actually sounds like YOU.

By the end of the program you'll have your own personalized Client Attraction Playbook that includes:

• Your dream client profile
• Your messaging
• Your transformation statement
• Your content pillars
• A bank of content ideas
• Posts you've written and I've personally reviewed
• Conversation-starting posts that invite the right people to raise their hand

Most importantly...

You'll stop sitting down to create content wondering...

"What should I post today?"

Instead...

You'll know exactly who you're talking to...

What they need to hear...

And how to make them think...

"She's talking to me."

Because getting clients isn't about saying more.

It's about saying the right thing...

To the right person.

If that sounds like exactly what you've been missing...

Just message me WRITE and I'll send you all the details.

No pressure at all.

If it's a good fit... awesome.

If not...

I hope this walkthrough completely changed the way you think about your content. ❤️